Printed brochures standout branding platform for promoting your business, and reaching new customers. Brochures serve up key information about a new product or service, provide insight into your company and give customers something tangible to see, feel and take with them.
Many people think of trifold brochures as the standard, but brochures can come in many different shapes and sizes, including sell sheets, product guides, flyers, menus, newsletters and spec sheets. The type or size you choose depends on your needs and how you want them to work in promoting your business. Something CopiesAndPrint.com can assist you with, just call and discuss it with us: 800.517.5563.
By getting the right size, shape or style for your business means, no corners need to be cut to get you want is needed for success. To that end, when designing and printing brochures, consider these tips for a successful project:
There are 3 standard brochure sizes: 8.5 x 11, 8.5 x 14, 11 x 17. Choose a size that matches the quantity and quality of information you want to present. A clutter-free ‘design proportion’ is probably the best standard to follow. This means avoiding covering even ‘panel’ with text, and using larger images when at all possible.
Consider the staying power of the brochure when choosing a size. An 11 x 17 half-folded brochure provides four 8.5 x 11 "pages" and works well for a complicated product description, which requires numerous images, graphs and text. Both fit nicely into a presentation folder for a professional look.
While not always the case, CopiesAndPrint.com often suggests using an 8.5 x 11 trifold or half-fold brochure for trade shows, mailers, take-out menus, event promos, or any other type of sales presentation. When it’s less about additional space, more about getting something memorable in the hands of your potential customers.
Commercial printers like CopiesAndPrint.com offer a wide array of choices when it comes to paper and finishing to produce stand out brochures our local community-based customers want. To create "richness", consider heavier weight paper and special effects like personalization of the piece.
Brochure Templates for Mailing
As to the design (look and format) of your mailed brochures, always take into account how the piece will look to the recipient when delivered. Use CopiesAndPrint.com’s U.S. mail layout guides for brochures of any size of you choose.
These mailing ‘appropriate’ brochure templates incorporate USPS specific guidelines relating to tabbing, dimensional sizes, location and size of the address panel and postage. All these specs may affect which mail class can be used and the cost of the mailing. CopiesAndPrint.com’s experts are here to help you with your brochure mailing projects
Even if you don't plan to mail your brochure initially, you may want to plan ahead for the possibility and include a mailing panel in your design. The full service commercial printing and mailing services offered by CopiesAndPrint.com is always prepared to print extra brochures, and hold them for future potential mailings.
Brochures are one of the most versatile pieces in any strong and comprehensive branding platform: sell sheets, product launches, flyers, menus, newsletters or spec sheets - a "brochure" can handle it all.
Contact 800.517.5563 service@CopiesAndPrint.com to receive expert creative direction and the right advice on how to create an effective postcard design and campaign. Or check out our direct mail, postcard, mailing products: CopiesAndPrint.com!